Go-to-Market Strategy

Jonathan works with companies, from startups to $20B software vendors, to develop their go-to-market (“GTM”) strategy and plan to turn products and solutions into profit.

A GTM strategy and plan requires integrating a number of disciplines. Jonathan specializes in driving out a plan in a short-burst effort and then working with management in 90-day sprints to make sure that the plan is a living document that is aligned with driving accomplishments and ultimately profits.

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